Masco is a consumer discretionary company that has established itself as a prominent player in the home improvement industry. With a rich history and a commitment to innovation, Masco offers a diverse range of products and services that cater to the evolving needs of consumers.
The company’s financial performance has been consistently strong, driven by a focus on operational efficiency and a customer-centric approach. Masco’s market share in key segments is a testament to its competitive advantage and brand recognition.
Company Overview
Masco Corporation adalah perusahaan konsumen diskresioner multinasional yang berkantor pusat di Livonia, Michigan. Perusahaan ini didirikan pada tahun 1929 oleh Alex Manoogian dan awalnya dikenal sebagai Michigan Screw Company.
Misi Masco adalah “untuk meningkatkan kehidupan dengan menyediakan solusi inovatif untuk rumah dan tempat kerja.” Visi perusahaan adalah “menjadi perusahaan produk dan layanan rumah terkemuka di dunia.” Nilai-nilai inti Masco adalah:
- Keunggulan pelanggan
- Inovasi
- Integritas
- Kerja tim
- Keberlanjutan
Model bisnis Masco berfokus pada desain, pembuatan, dan distribusi berbagai produk untuk rumah dan tempat kerja. Perusahaan ini mengoperasikan 15 merek utama, termasuk Delta Faucet, Hansgrohe, Behr Paint, dan Milgard Windows & Doors.
Helpful Answers: Masco Is A Consumer Discretionary Company
What is Masco’s core business?
Masco is a leading manufacturer and distributor of home improvement and building products, including faucets, cabinets, and windows.
How does Masco differentiate its products from competitors?
Masco differentiates its products through innovation, design, and quality. The company invests heavily in research and development to create products that meet the evolving needs of consumers.
What are Masco’s key growth initiatives?
Masco’s growth initiatives include expanding its product portfolio, entering new markets, and pursuing strategic acquisitions. The company is also focused on enhancing its e-commerce capabilities.
